The Car Search Blog

The 100th Birthday celebrating Alfa Romeo. The Italian brand has seen many ups and downs. A look back on a century of design, speed and emotion. All beginnings are difficult - and this applies also for Alfa Romeo. Before 1910 the first car, the Alfa 24 HP, rolled off, the Italians must overcome some hurdles.

Already in 1907 the multinational Darracq trying to raise a car factory in Milan, but shares crisis and lack of demand make an scotched that. A group of Italian investors bought the factory and begin to design cars for the Italian market.

The name Alfa is born

On 24 June 1910 is born the name of Alfa, the abbreviation for "Anonima Lombarda Fabbrica Automobili". 1915 takes the engineer Nicola Romeo, the company's management. From 1919 all cars carry the name of Alfa Romeo. The arms of the city of Milan and the Visconti serpent form the company logo, which for many years has the name "Milano".
The technology is in the foreground


The technology is among the Italians in the foreground, left to the body shop renowned companies such as Touring, Zagato and Pininfarina. Until the Second World War, concentrating on exclusive Alfa Romeo touring and sports cars. The Italians acquire a legendary reputation with numerous successes such as the double victory of the six-cylinder racer 6C 1750 Mille Miglia in the 1930th But the production remains limited arg. In 1925, for example, Alfa cars caused little more than 1000 cars, Fiat already are 37 000th
Famous models

The following years will be hard for Alfa. Economic crisis, Italian fascism and World War II left its mark. Nevertheless arise famous models such as the 8C 2300 with number eight. The large-scale production, however, is a foreign word for Alfa Romeo - up to 1900 model of 1950. The Italians opened the entirely new sedan buyers and lays the foundation for the most important Alfa of the 50's, the Giulietta. It is 100 years by the press as the "Miracle of Milan". The sedan is a big seller, followed by the coupe versions Giulietta Sprint, Sprint Speciale, SZ, and the Spider.
Other results

Celebrates the successes Giulia. The 1962 Monza sedan presented convinces with its clear-cut body and the spacious interior. 1966 created another legend: The Spider Duetto, the Giulietta Spider replaced. Dustin Hoffman cruising in his red Duetto on the bridges of San Francisco and is making the movie "The Graduate" the Alfa car racer world famous. Even with the limousine in 1750 and 2000 sets standards in driving pleasure Alfa prices, with competitors such as BMW prices, the quick and easy Alfas keep loose. In between treat the Italians always purebred sports car. By Bertone about the wonderful Montreal comes with eight-cylinder engine.